No leader can make confident strategic decisions without a basic vision of the future direction of their industry: product or distribution. This is true whether you run a team of 20 people or global company of $2billion.
In March 2009, Ed Ludbrook was the keynote speaker at the Direct Sales Association of Australia Annual Convention when he was asked to explain his vision of the future of Direct Sales. In his inspirational speech, he explained:

• His analysis of current industry statistics and trends

• The ten key developments that will transform the Direct Sales industry

• What is the biggest innovation for 60 years and how companies will use it

• What is the greatest weakness and how are organisations overcoming this

• The L-curve revolution